There’s a funny ad from Fruit of the Loom (from 2014 and still making its rounds) about who you should and shouldn’t gift underwear to. I somewhat agree with the ad – you probably shouldn’t give a cop who pulls you over some packaged underwear. And, I also think people truly miss out on the opportunity to give their loved ones thoughtful intimates gifts.

To me, the term “intimates” covers a lot of ground in the fashion world. It’s pretty much anything that you’d wear underneath your clothing or to bed. Items that fall into the intimates category to me: bras, underwear, lingerie, loungewear, sleepwear, and several accessories. There are plenty of other “intimate” gifts to give, like pleasure toys and kinky stuff, which are (mostly) left out of this list. These options are gifts that you can give to someone you care about on your list, someone who is in your intimate circle of loved ones and on your list of “people I actually want to give a gift to”. Being in the intimates business for such a long time (since 2005), I can see what an impact these items can have on you and your loved ones.

With that in mind, here are a few of my favorite treats from the intimates world to gift to your friends and family for Christmas, Hannukah, and any other time. And though I’m known to give underwear to just about everyone on my list (probably including a cop if he pulled me over), I’ve got several options rounded up for you. Let someone know you care. Let them see that you think about them. Put some hurray in their day.

Gifts to give to…


Sisters might love the fun, silly, underwear gifts, but you can also be real real real with her. I mean, my sister and I (I have five brothers and only one sister) have no shame when it comes to our chats. So, a few ideas:

  • Lingerie Accessories. Because you two problem solve for each other. From bra strap converters  {above} to fashion tape, I’ve got a great round up of my favorites. (PS these make great stocking stuffers!)
  • Nipples Covers. Yeah, I said it. Go with something flirty and fun, or totally practical.
  • Comfortable thongs. I swear I have gotten my sister and my sister-in-laws hooked on thongs because I introduced them to styles that are cute AND comfortable to wear. Change your sister’s life with one of my top 5 most comfortable thong recommendations.

Best Friend

You’ve got her back – and her backside! Best friends deserve something really fun and special. Let’s face it, you can talk to your girlfriends about anything. ANY.THING. So what’s to stop you from giving her a pair of underwear you know she’ll love?

I think giving fun underwear to friends is totally fun! Especially if there’s a girl power element involved.

  • Girl power gifts. I rounded up a few of my favorite things to give to your BFF in a Galentine’s Day post for About. From feminist underwear to period panties, and silly stuff to female owned companies, help your friends say hurray for lingerie!
  • Period underwear. Your cycles are already synced, so might as well, right? This article lays out all the different options and popular to not-so-popular brands, and if they really work. (Bonus, a few are SUPER cute, just like you and your BFF. Aw.)
  • Bras with Pretty Backs. Because you two keep each other stylish. And the aforementioned “you’ve got her back” thing applies here, too.


Mom deserves the best. So don’t skimp on this one! And sometimes the best thing you can give is your time together. If you and your momma get along, I highly suggest going for a bra fitting together. You two can bond while shopping for bras! I don’t mean go to the department store and aimlessly browse the racks or rely on an unknowledgeable sales associate to bring you bras in a badly lit dressing room. I mean work with a pro bra fitter in a pretty boutique or elegant setting. Afterwards, pop a bottle of bubbly and go out for brunch in your new bras – make a whole day of it!

Other gift ideas for mom:

  • Classic sleepwear designed to keep her cool from Lusomé. Because hot flashes are a real thing and really suck.
  • An in-home party or fitting for basics and bras with peach. The peach line is full of cozy, soft, wearable-anywhere basics, and a unique measurement system for bras. Plus, they send the fitter to you! One of my oldest and dearest clients, I know them very well. Plus, I wore some of the coziest options in my #HurrayVacay photos in Puerto Rico and shared them in my Learn to Love: Your Bum post. Your momma probably gave you that bum, so say thanks with pretty bras, undies, and basics!

Girlfriend or wife

Working in the lingerie business for almost 12 years, and being with my husband for over 10 have given me quite the perspective on men giving lingerie or underwear as a gift. In bra fitting shops and upscale department stores, I have seen men shop with love, respect, and care for a woman. And I have seen them degrade a woman and treat her like property. Boy, do I have some stories for you. But for now, let’s focus on that loving, respectful type of partner. Those are my favorite kind.

  • Lingerie: Don’t be afraid to go for the sexy lingerie for your girlfriend or wife. Just make sure it’s something that’s actually a gift for her, or both of you, not just for you. In other words, don’t dress her up like your little doll for your pleasure and expect her to say “thanks”. Ask and listen to what she wants, and give her something that makes her say hurray.That means you may even skip the “sexy” stuff and give her something cozy. Trust me, helping her feel her most beautiful and adored will be a win-win for the both of you. (PS: Another win? Get 20% off of Montelle items like the set above with my special promo code. More details here.) This website is peppered with great lingerie gift ideas. Take a browse!
  • Subscription box: I love this guide from Panty Drop, a subscription underwear company and Hurray Media client, on the do’s and don’ts of giving underwear. It’s geared toward men giving underwear to their significant other, but the rules apply to women giving gifts to women, as well. Advice includes giving her something she’ll actually wear, getting her size right, and giving her something she can feel good about (they have a great social mission!). Panty Drop is just one of several underwear subscription box services out there, and gets my vote of hurray.


This can be tricky. I’m so lucky to have a really awesome mother-in-law and step-mother-in-law. In fact, I’m fairly certain I’ve given them (and every other female in my family) underwear. I think it was actually a thong. But I know this is treading on thin ice here. So I say to play it cool and get her something that is both sophisticated and comfortable.

  • Warm, layering pieces. Cozy up to your MIL with these soft, warm gifts. From sophisticated thermals from Hanro, to all-year-wearable tanks from peach and more.
  • Lingerie care items. Show her you’re responsible and caring with these useful items. I give lingerie soap to just about everyone I care about – including my actual mother-in-law! Plus, the other items in this article are nifty and fun.

Boyfriend or husband

  • Underwear for men. I had the BEST time contacting brands about men’s underwear… because I often got samples for my honey to try! Let me just say, my husband is a true dude from the midwest who loves sports. And his underwear choices were very, um, basic. Once he tried some of these brands and their well engineered, soft on the skin, and superbly designed styles – he hasn’t gone back. And he doesn’t want to. He actually said that. I did not make that up. In fact, when I included a bunch of pairs of his favorite brand (hurray sample sale!) in his birthday box underneath the Cubs hat I got him, he basically threw the hat aside and yelled: “Underwear! Yes!” He is a changed man. And I’m very grateful. No more basic, boring, undies anymore!
  • Tuxedo for his member. This is actually a thing and they actually sent it to us to try. Lelo, who makes this funny little outfit, actually makes some of the best intimate toys and accessories around. So, try the Tux™ or go for something a little more sleek, useful, and very sexy. Either way, enjoy!

Kimmay wearing Ana Ono Photo by Becky Yee 2

A loved one in recovery

Every once in awhile I ask myself if what I’m doing on this site, or in my business matters. I suppose it’s normal for these fears to pop up. And pretty much every time I have that doubt, someone confirms that I am on the right path. One such case was right after I wrote my article on Taking the Taboo out of Mastectomy Lingerie. I had been introduced to a woman at my co-working office, by someone I already knew. When she heard I was writing about beautiful lingerie for breast cancer survivors, her interest was peaked. I gave her my card. A few weeks later, she came by my office and said she’d read my article and had been looking for me. What she told me next both shocked and warmed my heart.

She mentioned that a friend of hers, just 26 years old, had been diagnosed with breast cancer and had just undergone a double mastectomy. She and her friends wanted desperately to show they care and support her, and were clueless on how to do it. After seeing my article, they realized that there were brands that made post surgical lingerie and loungewear that was beautiful, soft, and well made. She came down directly to tell me how thankful she was, and that they were planning on getting her the robe with a built-in drainage tube belt from AnaOno that I wore during the #HurrayVacay in Mexico {see above}. She had tears in her eyes as she thanked me for giving her the advice, which in turn provided her with an opportunity to show how much she and her friends care about their friend in recovery.

If you have a friend who is recovering from breast surgery, here are my favorite gifts to give and a few helpful resources:


OK, you are most THE most important person on your list. So, ask your friends and loved ones for these items above, or gift them to yourself. You can use lingerie and intimates to help you learn how to treat yourself with honor, respect, and compassion. And ultimately, say hurray.

Your turn: Have you ever given an intimates gift to someone? How did it go? Have you asked for items like this before? Have you given them to yourself? What on this list would make you say hurray? Share with me here!

xoxo kimmay

PS: The photos above were taken by Becky Yee during several #HurrayVacay trips to Puerto Rico, Mexico and Guatemala. Zero editing or airbrushing to my body. Because loving it just as it is is the BEST gift of all.