Welcome to Hurray Kimmay
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Hurray Kimmay is where undergarment education meets real confidence – for bra wearers & bra fitters alike. Discover your best fit, embrace your body, or learn to fit with accuracy and empathy. You’re right where you’re meant to be.
Start with my free fit guide or dive into The Fitters’ Formula!
Everyone is welcome at Hurray Kimmay.
This is a safe space and you are welcome here no matter your gender, breasthood, size, or background. Every body is welcome to say hurray!
And there’s no airbrushing. Hurray!
Do you dread bra shopping?
You’re not alone! Most people have been wearing bras for decades and have no idea how they should actually fit, how sizing really works, or how to find one that feels comfortable. And it’s not their fault!
We have passed down misinformation about bras and bra sizing from one generation to the next and its lead to confusion, discomfort, and even shame!
The misinformation stops here!
Learn how to find a comfortable bra for your unique, beautiful body without feeling like you have to wear one. Yep! Let the old stories about why you “should” wear a bra melt away and be the decision maker of your body (and what you wear right over your heart), including no bra at all. Hurray!
Without your prompting, I would have NEVER have gone today and I wouldn’t have found undergarments that fit my like a glove and make me feel confident again.
Stephanie, Hurray Kimmay follower
Ready to fit others with more accuracy and emapthy?
The Fitters’ Formula™ is your step-by-step blueprint for mastering bra fitting and building a thriving business with heart. Designed for both aspiring and experienced bra fitters, this program combines a course AND community to give you the tools, confidence, and insider knowledge modern fitters need to elevate every client experience.
You’ll learn the technical skills that make bra fitting seamless, how to fit with heart and compassion, plus the sales strategies that turn your passion into profit. Whether you want to grow your staff, launch a fitting service, or refine your craft, The Fitters’ Formula meets you where you are. We’re all Bra Nerds and here to learn!
This isn’t just about bras – it’s about empowering you to create confidence for your clients and yourself. Go through the quizzes and earn your diploma while you get guidance on sizing, shape, and comfort, along with tips for handling tricky fits and building lasting clientele relationships. The Fitters’ Formula is for anyone ready to level up their skills, expand their reach, and make a bigger impact in the bra-fitting world. You’ll never feel stuck or be alone. Because bra fitters need support, too.
Join The Fitters’ Formula and transform your passion into a business – and a life – you love. Hurray!
Joining the Fitters’ Formula has been one of the best decisions I’ve made for my business. Each module offers clear and concrete training for bra fitters. One of the most valuable aspects is the community! Logging on each week with a group of like-minded “bra nerds” has helped me forge new industry relationships that make me a better bra fitter and store owner.
Libby Basille, Owner of Filly Rose (USA)
Brands & Press – Let’s Connect
Want to book or interview Kimmay?
Kimmay Caldwell is the leading on-camera bra fit and undergarment education expert in the USA and Canada. In addition, she is a well-known leader in the self-love and confidence movements, and uses her bra fitting knowledge to support her work in helping people say hurray!
Beyond press mentions and features like these, Kimmay is also a popular panel host, workshop teacher, and women’s circle leader on various topics from bra fitting with compassion, sustainability and inclusivity in intimates, confidence and self-worth, moon circles, and more.
Get in touch to book her today!
PS: Are you a brand that wants to partner with Kimmay? From sponsored content to special events, Kimmay and her creative team are ready to authentically share products that are a good match and help folks say hurray! Use the contact link above to get started.
Kimmay Caldwell can actually make bra fitting as jaw droppingly exciting as the thrillers I read right before I go to sleep at night.
Rachael Ray, The Rachael Ray Show
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