Thanks for joining me at the lingerie expos in Paris and NYC! You’ll find more information and resources for my panels, workshops, and articles. I am on a mission to educate and inspire the lingerie and swim industry (and consumers!) to take loving steps to say hurray together. It’s my honor to connect with you! Below are a few resources for you to have after the show. You can always reach out and say hi at kimmay{at}hurraykimmay{dot}com or connect with @hurraykimmay on Instagram!
Curve NY Feb 2020
Curve NY – Feb 2020
Panel resources and further learning
Intimate Apparel Retail: Success & Sustainability
Moderated by Kimmay Caldwell of Hurray Kimmay and Hurray Media, @hurraykimmay, @MoreThanMyNumbers
Other resources suggested by the panelists and industry folks:
- NRDC
- The United Nations Economic Commission for Europe (UNECE)
- Conscious Fashion Campaign – UNECE
- Is it Even Possible to Be a Sustainable Influencer? -Fashionista
- The Future of Fashion is Circular – Vogue
- How To Achieve Sustainable Capitalism – Forbes
- Why Sustainable Fashion Matters – Elevate/Forbes
- The problem with ‘sustainable fashion’ – CNN
- Why Materials Matter by Seetal Solanki
- Guide to Sustainable Textiles by Summer Edwards
- Stacey Dooley Investigates: Are your clothes wrecking the planet? – BBC
- Queen of Raw – deadstock materials
- Fab Scrap – fabric recycling
- The Bra Recyclers – bra recycling and donations
- SMART Secondary Materials and Recycled Textiles
- Textile Exchange
- MagnifECO
- Fabrikology
- Lenzing
- O.R.G.A.N.I.C. area and brands at SIL
- Ellen MacArthur Foundation
- Green Strategy
- Business of Fashion (Sustainability search)
- Oeko-Tex
- Global Standard
- NEONYT
- Ethical Fashion Tribe
***
SIL Paris Jan 2020
Salon International de la Lingerie – PARIS January 2020
Workshop resources and further learning
Bra Fitting Workshops: Bras, Sports Bras, Wire-Free Bras
Take your learning to the next level with Kimmay’s MVP (Most Popular Posts/Pages) on bra fitting and sizing:
Psst! These can also all be found on the Underneath resources page. If you want to create your own bra fitting resources for your shop, website, or team with Kimmay take a look at the consulting services below!
Thank you to the two models and the brands who contributed samples for these workshops including: Chantelle, Ewa Bien, Wacoal, etc.
A special thanks to proud partner, Parfait whose wide range of sizes in supportive bras, sports bras, and swimsuits made these fitting workshops possible. Merci, Parfait!
***
Panel resources and further learning
Sopping For Intimates: Real Steps Towards Sustainability
Moderated by Kimmay Caldwell of Hurray Kimmay and Hurray Media, @hurraykimmay, @MoreThanMyNumbers
Meet the panelists:
- Lara Álvarez – @reinas_corseteria, ReinasCorseteria.com
- Pia Harpur Conaghan – @studio.pia, studiopia.co.uk
- Paloma Casile – @palomacasile, palomacasile.com
- Kiko Hirakawa – @kiko.sunflowersoul, kiko.book.fr
- Jennifer Hounhouivou – @mlleadelana, mademoiselleadelana.wordpress.com
Other resources suggested by the panelists and industry folks:
- NRDC
- The United Nations Economic Commission for Europe (UNECE)
- Conscious Fashion Campaign – UNECE
- Is it Even Possible to Be a Sustainable Influencer? -Fashionista
- The Future of Fashion is Circular – Vogue
- How To Achieve Sustainable Capitalism – Forbes
- Why Sustainable Fashion Matters – Elevate/Forbes
- The problem with ‘sustainable fashion’ – CNN
- Why Materials Matter by Seetal Solanki
- Guide to Sustainable Textiles by Summer Edwards
- Stacey Dooley Investigates: Are your clothes wrecking the planet? – BBC
- Queen of Raw – deadstock materials
- Fab Scrap – fabric recycling
- The Bra Recyclers – bra recycling and donations
- SMART Secondary Materials and Recycled Textiles
- Textile Exchange
- MagnifECO
- Fabrikology
- Lenzing
- O.R.G.A.N.I.C. area and brands at SIL
- Ellen MacArthur Foundation
- Green Strategy
- Business of Fashion (Sustainability search)
- Oeko-Tex
- Global Standard
- NEONYT
- Ethical Fashion Tribe
***
Curve NY Aug 2019
CURVE – NEW YORK
Article resources and further learning
5 Ways to Practice Authentic Marketing
by Kimmay Caldwell
- Read the full article in Revealed on pages 50-53
More information:
- A Beginner’s Guide to Authentic Marketing (published in 2016 and still rings true) on Tint
- The Age of Authentic Marketing: A Guide to Gain Consumer Trust on Power Reviews
- Start with Why book, Find Your Why book, and Ted Talk by Simone Sinek
- We First: How Brands and Consumers Use Social Media to Build a Better World book by Simon Mainwaring
- The Age of Authenticity: Why Brands Need to Get Real on Frontify
- Cohn & Wolfe Authentic 100 and What Cohn & Wolfe’s Authentic 100 Reveals About Global Brand Trust on Campaign Live
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5 Ways to Use Lingerie to Love Yourself and Your Body
by Kimmay Caldwell
- Read the full article on pages 56-57 in Revealed
- How to Create a Self Love Ritual With Lingerie
- How to Be Your Body’s Best Friend
- Read the “Learn to Love” blog post series, focusing on different body parts
- Underneath resources with bra and body love advice
***
The Art of Bra Fitting
interview with Kimmay Caldwell
- Read this interview in Revealed on pages 46-47
- Find Your Bra Size Starting Points
- Bra Fit Tips PDF and Video Guide
- How To Use Sister Sizing
- Why 9 Bra Sizes Can Fit
- Underneath resources with bra and body love advice
***
Panel resources and further learning
Inclusiveness and Intimate Apparel: Marketing & Campaigns
Meet the panelists
Special thanks to our sponsors:
Inclusivity Resources and Reads: Want some first step tips on how to incorporate inclusive practices into your company culture? Read these articles below. I’ll compiling a list of more resources, and inclusive brands and stores. Plus I’ll send you some industry information that can help you say hurray!
- Diversity Is Useless Without Inclusivity by Christine M. Riordan for Harvard Business Review
- How to Say Hurray as a Person of Trans* Experience Hurray Kimmay
- ‘Cancelling’ Brands May Not Be The Solution To Fashion’s Apparent Anti-Black Practices Bustle
- There are New Options in Transgender Lingerie – NY Times
- How to See, Share, and Celebrate the Perfection in Others – Hurray Kimmay
- Transgender 101: A Guide to Gender and Identity to Help You Keep Up with the Conversation by Everyday Feminism
- Obese Mannequins are Selling Women a Dangerous Lie – The Telegraph ; and the counter article, The Real Issue with Nike’s Plus Sized Mannequins – Refinery 29
- A Movement, Not a Trend: The Power of Inclusive Marketing – Newscred Insights
Inclusive brands and stores:
Is your brand or store taking steps toward inclusion? Do you offer a welcoming space for all? Have you put inclusive practices into place for size, gender, age, abilities, color, and other needs? Are you sharing your inclusive offerings in marketing images and on your site? I want to hear from you! Fill out this form to be considered for my big list of inclusive brands and stores. I’ve been compiling this throughout 2019 and am excited to debut it soon. This is open to companies all over the world with a special emphasis on those that ship to or reside in the USA.
SIL Paris July 2019
UNIQUE by MODE CITY – PARIS
Workshop resources and further learning
Bra Fitting Workshops: Bras, Swimwear, Sports Bras
Take your learning to the next level with Kimmay’s MVP (Most Popular Posts/Pages) on bra fitting and sizing:
Psst! These can also all be found on the Underneath resources page. If you want to create your own bra fitting resources for your shop, website, or team with Kimmay take a look at the consulting services below!
A special thanks to proud partner, Parfait whose wide range of sizes in supportive bras, sports bras, and swimsuits made these fitting workshops possible. Merci, Parfait!
***
Panel resources and further learning
Inclusivity in Action: Swimwear and Athleisure
Moderated by Kimmay Caldwell of Hurray Kimmay and Hurray Media, @hurraykimmay, @MoreThanMyNumbers
Meet the panelists:
- Ana Rey – @reinas_corseteria, ReinasCorseteria.com
- Abby Ogunpolu – @undiesnthings
- Caroline Kassis – @lesalondefrivolites, lesalondefrivolites.com
- Amandine Taylor – @parfaitofficial, ParfaitLingerie.com
Other resources:
- How to Say Hurray for Lingerie as a Person of Trans Experience – Hurray Kimmay
- There are New Options in Transgender Lingerie – NY Times
- How to See, Share, and Celebrate the Perfection in Others – Hurray Kimmay
- Transgender 101: A Guide to Gender and Identity to Help You Keep Up with the Conversation by Everyday Feminism
- Obese Mannequins are Selling Women a Dangerous Lie – The Telegraph ; and the counter article, The Real Issue with Nike’s Plus Sized Mannequins – Refinery 29
- A Movement, Not a Trend: The Power of Inclusive Marketing – Newscred Insights
***
Want to work with Kimmay? Hurray!
Here are a few ways:
Consulting
Kimmay has over 15 years of lingerie industry experience – from bra fitting and customer service, retail and ecommerce, boutique and department store, marketing and content, TV and media, and more. She has helped thousands of customers and dozens of brand clients take the next step toward saying hurray!
Consulting Options:
- Deep Dive: 4, or 8 hour deep dive sessions. Available in person or virtually. Only 2 spots available each month!
- Project Based Consulting: Got an idea or a project that needs Kimmay’s expertise? Together you’ll create a custom plan, scope, and time frame to suit your company’s needs. Whether it’s creating a bra fit guide that leads to more sales and happy clients, re-examining your sizing system and executing product testing, or even creating an authentic marketing plan that engages and converts – you don’t have to do it alone. Only a few project based clients are accepted, and booking is based upon availability and compatibility.
Email Kimmay@hurraykimmay.com to get the process started.
BTW: Even if consulting isn’t the right answer right now, reach out! Kimmay will happily direct you to a resource or refer you to a colleague when she can. Email kimmay@hurraykimmay.com to start the conversation.
Brand Partnerships and Promotion
More than your typical influencer, Kimmay is an expert! Her services come with bra fitting and lingerie expertise, marketing and content know how, and a high like/know/trust factor. Plus, she stays true to her message of loving yourself and your body – inside, outside, and underneath™. Sponsored content packages, TV and media placements, and event and expo partnerships are all available on a limited basis.
Psst! Attention brands: one of the current sponsored content packages includes Kimmay’s upcoming Fall in Love With Yourself in Paris retreat and promotional packages. Ask Kimmay for the details right away – and don’t forget to mention the Paris expo to get a special offer.
Email Kimmay@hurraykimmay.com to get the process started.
Coaching
Just starting out? You need a coach! Kimmay loves to support people to uncover their confidence, especially when that includes brainstorming or creating your own work in the world. And creation takes a lot of motivation. Not to mention, developing something always brings up opportunity for personal development. Kimmay uses a “house method” signature process to help you build your life from the inside, out mixing mentorship with life coaching. Spots are very limited.