Made possible by Siren + Sage Swim

What if swimsuit shopping did not feel like a nightmare, but like possibility?

In this joyful and honest episode of The Hurray Show, Kimmay is joined by Deb and Laurel, the mother-daughter duo behind Siren + Sage Swim. What started as a deeply personal struggle, including duct-taped sports bras, impossible triangle bikinis, and feeling left out as a teen, turned into a thoughtful, supportive swimwear brand built from the ground up.

Laurel grew up with a 34H chest by freshman year and remembers how vulnerable swimsuit shopping felt. Instead of telling her to deal with it, her mom, Deb, found a seamstress and created a custom bikini top that finally fit. That moment of relief became the seed for something bigger. Years later, after becoming a mom herself and struggling to find a supportive and stylish one-piece, they asked a simple question. What if we stopped expecting one swimsuit to do everything?

The answer became their signature innovation, the Overkini, a layered one-piece designed to be worn over a bra-sized bikini top. The lift and structure of a bra. The coverage of a one-piece. The flexibility of mix and match styling.Thus, Siren + Sage swimwear was born. And honestly, it’s genius!

Watch the full episode as they share what it really takes to bring a product from idea to reality and how working together works for them. This is a conversation about entrepreneurship, collaboration, motherhood, body image, and designing something thoughtful so women can feel free.

If you have ever struggled with swimsuit shopping, longed for more support, or dreamed of building something meaningful with someone you love, this one is for you.

Don’t forget!⭐ ️Special THS discount code! Save 20% with code HURRAY20 at Sirenandsageswim.com

Disclaimer: Psst! This episode is proudly sponsored and made possible ty Siren + Sage. And some of the brands linked or mentioned in the podcast are proud partners of mine or I may get a small thank you commission if you purchase through me. Your purchase through those links helps a lot in keeping articles and episodes like this coming your way. Either way, I always share items that I truly love and can help you say hurray!

Listen to this specific episode now on your preferred platform: Spotify, Apple Podcasts, Amazon Music, or YouTube.

Show Notes

Key Takeaways:

• Support is non-negotiable. From duct-taped sports bras to bra-engineered bikini tops with 34 precise measurements, this design was built to hold you, literally and emotionally.
• You can be both a Siren + be Sage. Confident and wise. Glamorous and grounded. You do not have to choose one identity.
• Entrepreneurship takes time. What looks effortless online took three years of fittings, refinements, sourcing, and collaboration behind the scenes.
• Coverage equals choice. Feeling confident does not mean showing everything. It means having options and deciding what feels right for you.
• Plus, a takeaway from Kimmay’s years in the fitting room on how mothers and daughters deal with body image and support challenges together. 

💕All that and more on this episode of The Hurray Show. Tune in and celebrate your story, one HURRAY at a time.

⭐ ️Special The Hurray Show discount code! Save 20% with code HURRAY20, including the Overkini, bra-sized bikini tops, mix and match bottoms, resort wear, and their newly launched long-sleeve style (revealed on the show!) for added sun protection at Sirenandsageswim.com

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Get To Know The Guests

Siren + Sage

Meet Deb and Lauryl, a mother-daughter duo who started Siren + Sage with a clear purpose: to create swimwear that’s beautiful, supportive, thoughtfully designed, and rooted in real-life needs. The OverKini is their signature innovation: a sleek one-piece swimsuit designed to be layered over their Balconette bikini top, expertly designed by bra specialists and available in a range of bra sizes. It’s the best of both worlds—the lift and structure of a bikini top combined with the confident feel of a one-piece. 

What began as a woman-to-woman conversation quickly became their biggest mission. They decided to leave behind the compromises and set out to design suits that open up the possibilities for women feel confident, comfortable, and supported.

Follow Siren + Sage on Instagram. And shop online at SirenAndSageSwim.com and use code HURRAY20 for 20% off! Hurray!

Shop this episode:

Use code HURRAY20 for 20% off the whole site!

Your Turn: What has your swimsuit shopping experience been? What do you wish were different? Share with me on Instagram or TikTok!

Free Fit Guide & Video

Want to wear a bra without ripping it off at the end of the day? Watch Kimmay’s video tutorial on getting a comfortable fit, plus a printable guide and checklist to take shopping. Don't spend another minute feeling uncomfortable in your bra.