A Hurray Kimmay Program

THE FITTERS' FORMULA™

Stay tuned as we make some exciting updates! Join the waitlist below for more information on this essential course for fitting with accuracy and empathy. 

Join the Waitlist

Oh hey. Got some bra fitting frustrations? 

You love supporting folks, but there’s something tugging at your heart that brings up some worry.

Maybe for you, it shows up like… 

Boutique owner:

Bra Fitter:

Bra Designer/Marketer:

  • You are busy running a bra store, and training reliable staff is super time-consuming (only for them to quit two weeks later) 
  • All of your clients want to get fit only by you, and you worry your staff is inconsistent or unreliable 
  • In-person bra fit trainings are too far away or at the wrong time of year for you and your staff
  • You want to grow and scale your business, not work in it all the time
  • You feel alone and aren’t sure who is really into collaboration over competition
  • Your YouTube education and here-or-there workshops make you feel like you’re faking it in the fitting room and hoping for the best.
  • You worry about the expansiveness of fitting every body and how to stay up to date on trends and body needs.
  • You sometimes wonder: “Am I doing it right?” with so many bra fitting methods out there
  • You’ve been piecing together bra fit advice and worry that your lack of experience and customer perspective is holding you back from selling or designing the very best bras 
  • You’ve had little (or no!) experience in the fitting room and always wondered what fitters are really saying and hearing in there
  • You realize that fit education is key for good online sales and virtual fittings, and training without working in a store seems impossible

Boutique owner:

  • You are busy running a bra store, and training reliable staff is super time-consuming (only for them to quit two weeks later) 
  • All of your clients want to get fit only by you, and you worry your staff is inconsistent or unreliable 
  • In-person bra fit trainings are too far away or at the wrong time of year for you and your staff
  • You want to grow and scale your business, not work in it all the time

Bra Fitter:

  • You feel alone and aren’t sure who is really into collaboration over competition
  • Your YouTube education and here-or-there workshops make you feel like you’re faking it in the fitting room and hoping for the best.
  • You worry about the expansiveness of fitting every body and how to stay up to date on trends and body needs.
  • You sometimes wonder: “Am I doing it right?” with so many bra fitting methods out there

Bra Designer/Marketer:

  • You’ve been piecing together bra fit advice and worry that your lack of experience and customer perspective is holding you back from selling or designing the very best bras 
  • You’ve had little (or no!) experience in the fitting room and always wondered what fitters are really saying and hearing in there
  • You realize that fit education is key for good online sales and virtual fittings, and training without working in a store seems impossible

Bra fitters need support, too! And you’re not alone.

Since their start, there’s been no true standard of training for bra fitters. Most bra fitters worked in shops and learned from boutique owners who learned from another boutique owner. Or they’ve pulled together tips from workshops here or there. We’ve been doing our best, but ultimately, we’ve been lost and on our own. It’s not your fault. Up until now, that’s been our only option! It’s time for a change.

Being a bra fitter is a highly skilled trade and profession, mixed with deep empathy and emotions.Your community needs you, and our industry deserves more support.

That’s why The Fitters’ Formula was born.

Imagine you can: 

Buy back your time and increase your sales with reliable training and industry specific support

Multiply your staff so you can confidently let them fit (with consistency!) while you grow the business and step in with clients only when you want to

Create raving fans who trust you and your team, feel safe, seen, and supported, and they send 5 friends your way!

Expand from bra math and style suggestions to truly create a compassionate space that uplifts your clients and community (and you!) 

Confidently and compassionately fit whoever walks into your door, including folks of vastly different needs and sizes, and across international sizing systems 

Make sure your designs and marketing are fit-focused so bra fit shops trust your product, and customers have the knowledge to get the right size every time

The Fitters’ Formula is here. Hurray!

Your one-stop bra fitting shop: course, community, and certification!

Are you right for The Fitters’ Formula? 

Everyone is welcome, especially those who are ready for:

Less competition….

More collaboration. 

More community. 

More empathy. 

More education. 

More sales.

More support.

More hurray!

What our Fitters are saying…

Joining the Fitters’ Formula has been one of the best decisions I’ve made for my business. Each module offers clear and concrete training for bra fitters. One of the most valuable aspects is the community! Logging on each week with a group of like-minded “bra nerds” has helped me forge new industry relationships that make me a better bra fitter and store owner.” 

Libby Basille
Owner, Filly Rose (USA)

“The excitement and empathy Kimmay brings to the bra fitting process re-energizes even the most jaded old timers in the biz.”

Sonya Perkins
Owner, Forever Yours Lingerie (Canada)

“The Fitters Formula is essentially Bras & Bodies 101… beginner, intermediate or expert bra fitters alike can learn so much about bra fitting with empathy and sales techniques.”

Chai Swinton
Owner, Body by Chai (Canada)