A Hurray Kimmay Program

THE FITTERS' FORMULA™

Your essential course, community, and certification to sell with confidence & fit with empathy. 

I'm Ready!

Oh hey. Got some bra fitting frustrations? 

You love supporting folks, but there’s something tugging at your heart that brings up some worry.

Maybe for you, it shows up like… 

Boutique owner:

Bra Fitter:

Bra Designer/Marketer:

  • You are busy running a bra store, and training reliable staff is super time-consuming (only for them to quit two weeks later) 
  • All of your clients want to get fit only by you, and you worry your staff is inconsistent or unreliable 
  • In-person bra fit trainings are too far away or at the wrong time of year for you and your staff
  • You want to grow and scale your business, not work in it all the time
  • You feel alone and aren’t sure who is really into collaboration over competition
  • Your YouTube education and here-or-there workshops make you feel like you’re faking it in the fitting room and hoping for the best.
  • You worry about the expansiveness of fitting every body and how to stay up to date on trends and body needs.
  • You sometimes wonder: “Am I doing it right?” with so many bra fitting methods out there
  • You’ve been piecing together bra fit advice and worry that your lack of experience and customer perspective is holding you back from selling or designing the very best bras 
  • You’ve had little (or no!) experience in the fitting room and always wondered what fitters are really saying and hearing in there
  • You realize that fit education is key for good online sales and virtual fittings, and training without working in a store seems impossible

Boutique owner:

  • You are busy running a bra store, and training reliable staff is super time-consuming (only for them to quit two weeks later) 
  • All of your clients want to get fit only by you, and you worry your staff is inconsistent or unreliable 
  • In-person bra fit trainings are too far away or at the wrong time of year for you and your staff
  • You want to grow and scale your business, not work in it all the time

Bra Fitter:

  • You feel alone and aren’t sure who is really into collaboration over competition
  • Your YouTube education and here-or-there workshops make you feel like you’re faking it in the fitting room and hoping for the best.
  • You worry about the expansiveness of fitting every body and how to stay up to date on trends and body needs.
  • You sometimes wonder: “Am I doing it right?” with so many bra fitting methods out there

Bra Designer/Marketer:

  • You’ve been piecing together bra fit advice and worry that your lack of experience and customer perspective is holding you back from selling or designing the very best bras 
  • You’ve had little (or no!) experience in the fitting room and always wondered what fitters are really saying and hearing in there
  • You realize that fit education is key for good online sales and virtual fittings, and training without working in a store seems impossible

Bra fitters need support, too! And you’re not alone.

Since their start, there’s been no true standard of training for bra fitters. Most bra fitters worked in shops and learned from boutique owners who learned from another boutique owner. Or they’ve pulled together tips from workshops here or there. We’ve been doing our best, but ultimately, we’ve been lost and on our own. It’s not your fault. Up until now, that’s been our only option! It’s time for a change.

Being a bra fitter is a highly skilled trade and profession, mixed with deep empathy and emotions.Your community needs you, and our industry deserves more support.

That’s why The Fitters’ Formula was born.

Imagine you can: 

Buy back your time and increase your sales with reliable training and industry specific support

Multiply your staff so you can confidently let them fit (with consistency!) while you grow the business and step in with clients only when you want to

Create raving fans who trust you and your team, feel safe, seen, and supported, and they send 5 friends your way!

Expand from bra math and style suggestions to truly create a compassionate space that uplifts your clients and community (and you!) 

Confidently and compassionately fit whoever walks into your door, including folks of vastly different needs and sizes, and across international sizing systems 

Make sure your designs and marketing are fit-focused so bra fit shops trust your product, and customers have the knowledge to get the right size every time

The Fitters’ Formula is here. Hurray!

Your one-stop bra fitting shop: course, community, and certification!

The Course

The Fitters’ Formula™: Anchored in empathy, these are the 6 essential bra fitting modules and quizzes on everything you need to know before a fitting including the “why” of fitting, sizes, styles, fit, in the fitting room, and more. 

Learn More

The Community

Hurray for Lingerie™: Bra fitting is a unique job. Connect with folks who get it! Includes 1-year membership to our community rooted in collaboration over competition. Ask questions, provide support, and be the change you want to see in our industry!

Learn More

The Certification

Diploma and Certification: Bra fitters are skilled professionals who deserve respect, so let’s make this official. Pass the course and earn your diploma, or continue on to declare your candidacy and work toward becoming a Fitters’ Formula Certified Fitter!

Learn More

Are you right for The Fitters’ Formula? 

Everyone is welcome, especially those who are ready for:

Less competition….

More collaboration. 

More community. 

More empathy. 

More education. 

More sales.

More support.

More hurray!

What is the Fitters’ Formula Course?

Take a peek inside the six modules of this essential bra fitter training! Each module has videos with captions, PDF resources, a comment section for Q&A, and a quiz.

Module #1

The What & Why of Bra Fitting

  • A modern explaination of the role of the bra fitter working in collaboration with the client to serve and support them
  • The real “Why” beyond bra fitting and how you can apply it to your daily tasks
  • A special guided visualization to help you tap into empathy and wisdom (a highlight of the program!) so you can offer support beyond the bra

Module #2

Bra Anatomy, Bra Styles, Body Types

  • All the parts that make a bra and 57 unique bra styles and examples
  • Your go-to guide, best friend, and constant reference aka The Bra Style Bible, which you’ll use to fit real humans and match their needs to different bra styles
  • An empathetic overview of different body needs you may encounter in the fitting room and how to support them

Module #3

Size

  • How to measure and calculate bra size starting points so you can compare sizes and find the best fit
  • A comprehensive overview of bra sizes across the globe, sister sizes, and bra math (including easy to print charts for your daily reference)
  • A #MoreThanMyNumbers approach to bra sizing so you can navigate this sensitive topic and bra size shock with kindness and understanding for your clients

Module #4

Fit

  • Learn The Comfort Fit System™ and the top 5 areas to check for a great fit with a real life model and easy to see examples
  • The “Marshmallow Theory” and how to deal with “back fat” complaints
  • Go-to tips for fixing common fit issues like gapping, slipping straps, and digging underwires (that you can use to educate yourself and your clients!)

Module #5

In the Fitting Room

  • The HOMES Method that you can put into practice right away to create a wonderful fitting experience that serves and supports clients 
  • Real talk about modesty, privacy, inclusive language, and consent to make sure the fitting room is a safe space
  •  We don’t shy away from the tough stuff! Get the guide on when to bring up size, the top things to NEVER say, how to handle anxieties and inappropriate behavior, and other tricky topics so you always feel confident

Module #6

Put it Into Practice

  • Decide how you’ll move forward with your training! 
  • Pass the quizzes and earn your diploma as an official graduate of The Fitters’ Formula!
  • Continue on to declare for your Certification Candidacy and put all of your learning to work to serve and support 100 real people.

What is the Community?

Working in the intimates industry comes with unique challenges and joys. Our community is designed to help you connect with, learn from, and encourage others who understand exactly what you’re going through. We believe in collaboration over competition.

 

  • Find your work besties and grow your “village” of support all over the globe! So far we have fitters in USA, Canada, Iceland, France, Australia, Puerto Rico, and more!
  • Idea and knowledge exchange with your fellow fitters and industry professionals
  • Ask questions and get feedback in the comments section of our course or drop a post in our Private Facebook group
  • We are always growing and have so much to learn from each other, including how to solve tricky fit or customer issues, what products are trending in different countries, and ways to improve your fitting

What is the Certification?

Let’s make it official! Bra fitting is a skilled profession and deserves respect. Together, we’re creating a standard that we can stand behind, and others trust. Your membership includes two options.

  1. Diploma: work your way through the course and pass all of the quizzes to earn your Fitters’ Formula diploma. This level is great for anyone who wants to learn and assess their skills and put them to work within our industry OR outside (ex: designers, marketers, boudoir photographers, etc)
  2. Certified Fitter: after earning your diploma you can go on to become a Fitters’ Formula Certified Fitter! This level includes additional continued education, 100 fittings, and a practicum. Certification is best for members who plan to fit others. Certification also elevates our industry standard and helps clients trust Bra Fitters as skilled, adept, and empathetic service providers, and sets us apart from some sales people.

Imagine the lives you’ll change when you welcome in your own support.

 Are you ready to fit with true confidence and deep empathy?!

Join us! Pick your payment plan:

$797 USD

Pay in full

$419 USD

2 monthly payments

Do you have a team? Sign up for our Team Package!

Train your staff, retain your staff.

Educate and inspire your staff so they are confident, compassionate sales people who know the joy of bra fitting.

Buy one, save 50% off on all other team seats. See details in our FAQ section and fill out the form below to get started!

What our Fitters are saying…

Joining the Fitters’ Formula has been one of the best decisions I’ve made for my business. Each module offers clear and concrete training for bra fitters. One of the most valuable aspects is the community! Logging on each week with a group of like-minded “bra nerds” has helped me forge new industry relationships that make me a better bra fitter and store owner.” 

Libby Basille
Owner, Filly Rose (USA)

“The excitement and empathy Kimmay brings to the bra fitting process re-energizes even the most jaded old timers in the biz.”

Sonya Perkins
Owner, Forever Yours Lingerie (Canada)

“The Fitters Formula is essentially Bras & Bodies 101… beginner, intermediate or expert bra fitters alike can learn so much about bra fitting with empathy and sales techniques.”

Chai Swinton
Owner, Body by Chai (Canada)

You’re also going to get access to these amazing bonuses

Bonus #1

Hyper focused workshops and clinics to support your specific interests and needs.

 

  • Deep-dive workshops throughout the year on special topics voted on by our members to directly address your requests and needs (Ex: First bras, maternity, mastectomy, queer community support, etc.)
  • Live calls with the opportunity for instant feedback and your questions answered, as well as recordings that you can watch on demand
  • A dedicated Resources & Workshops hub with all of our best replays to learn at your own pace, choosing the topics that matter to you and your team

Bonus #2

Discount on in-person workshops and consultations.

 

As a valued member of our community, you get 10% off special events and support:

  • 10% off live, in-person workshops (currently set for Paris and NY in 2024)
  • Need personalized advice? You got it! As a Fitters’ Formula member, you save 10% off one-on-one “Intimate Support” sessions and private consulting with Kimmay and her team (spots are limited!)
  • 10% off special pop-up offerings with Kimmay!

Bonus #3

Q&A Calls with Kimmay and surprise guests.

 

  • Kimmay opens up her time and answers your questions about bras, business, and bodies. Plus, the community shares their input, so you have extra support and insight
  • Special “Ask Me Anything” time, networking, and guest experts 
  • This is a no pressure, free to be you community where you can bring your toughest bra fitting questions, and celebrate with each other 
  • Be on the lookout for special guests and surprise support! You never know who or what topic will pop up.

Frequently Asked Questions

FAQ: The Basics

Who is this for?

This training is open to anyone, and is specifically created for lingerie industry professionals (or soon to be’s!) such as bra boutique owners, mobile bra fitters and personal bra shoppers, online bra shop owners, bra company employees (such as the marketing team, designer, etc), and freelance bra and intimates professionals. If you are related to bra sales or serving folks with undergarments, and fit is important to you, this is for you.

The level of this training is introductory, however folks of all stages are welcome. Not only is a refresher good, you’ll have access to Kimmay and your fellow fitters to ask more expert level questions. In addition to the essentials, we’ll dive into specific topics and more niche levels of support along the way. 

We are looking for fitters who are committed to serving and supporting clients, using empathy in all situations, and are growth minded and always open to learning. Collaboration over competition is the name of the game here, and we have each other’s backs. We are proud to fit folks and are creating a community and certification that we can stand behind. 

This is NOT for you if you just want a copy and paste way to educate your consumers, or to copy and resell this product. It’s also not a fit if you’re not committed to using empathy and inclusivity in the fitting room. You are not a fit if you are only interested in joining so you can sell your products or offers to our community. And it’s not a fit if body judgment or shaming is part of your marketing or company culture. 

Do you offer a payment plan?

Yes! You can pay in full for one payment of $797 USD or two installments of $419 USD. You’ll save $41 when you pay in one payment. 

Please note: this is an introductory rate and is subject to change! So if you know you’re in, this is THE time to sign up

WHAT IS THE REFUND POLICY?

Because of the digital nature of this product we do not offer refunds. Of course, we aim to provide a great program and we want you to have a satisfying experience! So if you have any issues or questions, email [email protected] and we’ll do our best to make it right.

WHAT IF MY QUESTION WASN'T ANSWERED HERE?

Ask away! Email my team directly at [email protected]

FAQ: Course & Community

What if I’m not in the USA or North America?

Folks from all over the world are welcome to The Fitters’ Formula! So far, we have had fitters from Iceland, France, Australia, Canada, USA, Puerto Rico, and more. This method is applicable across sizing systems and includes easy-to-use conversion charts. Kimmay teaches in a clear and concise way, plus there are subtitles in English if you need to hear AND see the words to understand.

HOW LONG DO I HAVE ACCESS?

Your initial Fitters’ Formula fee includes 1 full year of access to the community and curriculum, as well as your included opportunity to earn your Diploma and Certification. For continued access to live virtual workshops, deep dive replays, discounts on in-person events and consulting, and our growing community, you can extend your membership for a lower fee. This helps our community stay as committed members and participants and supports our team in providing the best workshops and support

WHERE WILL I CONNECT WITH OTHERS?

Our community supports each other in several ways!

First, through the comment section within each module of The Fitters’ Formula, and the Fitters’ Resources & Workshops area.

Second, within our private Facebook community.

Third, on live calls and during any Q&A’s with Kimmay.

And finally, at any in-person workshops or events through The Fitters’ Formula or within our industry. It’s so great to meet up with each other in Paris, NY, LA or Montreal at expos!

Also, we love to follow each other on social media and show each other support outside of the program, too!

WHEN ARE THE LIVE CALLS?

Let’s connect live! Upcoming live 2024 calls (two are required for certification) are spaced out as seen below. Stay tuned for exact dates (and remember there are replays for virtual calls!) and topics. Our members vote on the topics and decide what we’ll learn about next! Remember, calls are recorded and shared in our Fitters’ Resources & Workshops area as we go along, building a valuable library for you to come back to again and again. We’ll make it clear which workshops are eligible for for certification within the hub. 

In addition to the calls included in your membership, we also offer in-person workshops open to the public (with a special rate for FF members!). See below. 

Calls are in Eastern Time and change in order to help folks of all time zones join in. These dates are subject to change and we might add in special bonus calls based on demand. We’ll keep our members in the loop. 

Jan 19th, 2024- **Paris in-person event
March – virtual live call
May – virtual live call
August – **New York in-person event
Sept – virtual live call
Nov – virtual live call 

**In-person events are an additional fee and open to the public. Fitters’ Formula members get first access, and receive 10% off select events!

FAQ: Diploma & Certification

WHAT IS THE DIFFERENCE BETWEEN A DIPLOMA AND CERTIFICATION?

Included in your membership you have 1 year to earn your diploma and your certification. Both are great steps toward your experience, and are slightly different. Here’s the deal! 

Option 1: Diploma. 

Go through the training, pass the quizzes, and earn your diploma. You can put the knowledge learned about bra fitting, what happens in the fitting room, and consumer fears and desires to work in your corner of the world, as well as lean on the community to learn, provide knowledge, and gain invaluable insight. This is a great option for designers, marketers or other industry folks who may not be fitting folks often. Hurray!

Option 2: Certification.

For those that want to make it official and plan to fit folks on a regular basis, this is your next step! After earning your diploma you can declare your candidacy for certification. We’ll provide you with a unique tracker, and you’ll log 100 fittings, attend/watch 2 qualified Continuing Education workshops, and pass a practicum. Now you’re officially a Fitters’ Formula Certified Fitter! 

Each comes with a printable document and unique serial number!

(BTW I get asked ALL the time where folks can go to get a fitting and it’s important to me that I’m sending folks to a Fitter who has the empathy and skills that they trust from Hurray Kimmay. I’ll confidently be referring to Certified Fitters’ Formula Fitters first!)

Note: Earning your Diploma means you’ve passed the curriculum. Becoming certified means you are able to publicly promote that you are certified to fit via The Fitters’ Formula. Neither license you to teach the curriculum or certify others.

HOW LONG DOES IT TAKE? How long do I have to complete it?

Included in your Fitters’ Formula fee is 1 year’s access to the community and curriculum, as well as your included opportunity to earn your Diploma and Certification. If you need more time, you can extend the process for a lower fee. No rush! 

The training is on demand, and you can jump into the training right away. Videos can be watched at normal or faster/slower speeds if needed.

At normal speed, the video training totals up to about 5 ½ hours and the six quizzes can take anywhere from 15-60 minutes each to complete. In addition, there are optional exercises for each module that can take anywhere from 30 min to 2+ hours. (Some folks loooove to play and experiment with styles and sizes!) 

For most fitters, including those who are new, we highly recommend 1 module and quiz per week so the information can really be absorbed and you can put some of the exercises into practice. 

For seasoned professionals who want to fast-track, we suggest completing 1 module and quiz a day, tops. That means you can earn your Diploma in as little as 1 week. And it’s totally OK if you want to take longer! 

Then, if you declare for Certification, that process can take anywhere from 1 month to 10 months, depending on how many clients you fit and log per week: 

  • 3 per week = 34 weeks (8.5 months) 
  • 5 per week = 20 weeks (5 months)
  • 10 per week = 10 weeks (2.5 months)
  • 20 per week = 5 weeks (just over a month)

The pace is totally up to you! We suggest the above schedule and completing it within a year in order to give yourself a goal and get it done!

DO I NEED TO WATCH ALL SIX MODULES FOR MY DIPLOMA?

Yes, in order to be eligible for your Fitters’ Diploma of Completion you must complete all video modules and take and pass all six quizzes. We are looking for committed fitters who want to come train and learn alongside each other. You can expect a small and engaged group of fitters of various levels of experience so you can connect and grow together. 

WHAT IF I DON’T PASS THE QUIZZES? CAN I RETAKE THEM?

The quizzes are not here to trip you up or stop you from continuing on. They are here to help you recap what you’ve learned and put the theory to the test. They are truly there to support your learning! 

Each module has 1 quiz, about 10-20 questions each. A passing grade is 90%, and if you don’t pass at first, you can retake it. We’ve found that taking a breath and stepping away until a new day, then retaking it after reviewing some of the materials helps a lot. The majority of our current students pass on the first and second try if they give it some careful thought. Once you pass the quiz, you’ll be able to move on to the next module. You got this!

FAQ: Teams

CAN I SHARE MY LOGIN INFORMATION WITH MY STAFF OR COLLEAGUES?

The Fitters’ Formula is interactive and each member gets their own login so they can track their own progress, leave comments, take quizzes, and earn their diploma. Login sharing is not allowed. This is an individual experience, and each login has its own start and end date! If you have a team, you can sign up team members at a discounted rate. Learn more below.

HOW MUCH DOES IT COST TO ENROLL MY TEAM?

We are SO excited to support the training of your staff. This was built to support boutiques with multiple team members, each with their own login, quiz results, progress tracking, ability to comment in our portal and participate in the community, and option to earn a Diploma or Certification. 

We want to make training your store and company team accessible! Currently, our rate for teams is one (1) member at the full price of $797 (usually the owner or manager) and each next member is 50% off the full price ($398). Each team member counts at 1 “license” or “seat” in the program and will have its own start and end date of 1 year, once activated.

Please note: team members must work in your store location/be employees or contractors – not friends or colleagues. 

On this page you’ll find the individual fitter price and sign up buttons. Setting up a team has some extra steps and we’ll walk you through it quickly, and with ease. If you’d like to sign up yourself and your team, you can fill out this form here and we’ll get you started. 

BTW: you can sign up yourself now and add in team members at a later date! No need to wait.

WHAT IF A TEAM MEMBER QUITS SOON AFTER I SIGN THEM UP?

Rest easy! We hope that part of our training will actually help you train AND retain your team because they’re being shown just how rewarding and exciting bra fitting can be, as well as equipping them for success. And we understand that staff turnover is a common issue. With our team plan, you pay for each “license” or “seat” per team member and that license will come to maturity in one of two ways: 

  1. The member earns their diploma / finishes the course 
  2. The license is active for 60 days or more 

After maturity, there is no transfer or refund. But if your team member leaves within 2 months (60 days) of joining and you find a new team member to take their spot, we’ll happily transfer their seat to the new team member. Please note you must alert us via writing within that time frame in order to transfer the remaining time on the license (total of 1 year) to the new team member at [email protected]

How do I sign up my team?

On this page you’ll find the individual fitter price and sign up buttons. Setting up a team has some extra steps and we’ll walk you through it quickly, and with ease. If you’d like to sign up yourself and your team, you can fill out this form here and we’ll get you started. 

BTW: you can sign up yourself now and add in team members at a later date! No need to wait.

If you have an enterprise team (15+) ask us about additional pricing plans or team specific training opportunities. We are able to support entire departments and global organizations. 

 

“Kimmay’s breadth and depth of bra knowledge is unlike any in the industry, and her emphasis on empathy creates a foolproof fitting formula.”

Madalynne Kulig,
Owner, Madalynne Intimates (USA)

“The course content is organized in a clean, easy way which makes it very easy to learn the basics but also learn the details of fitting.”

Sheana Loxton
Owner, Lily Pad Lingerie

“Really enjoying learning the details of what goes into ideal bra fitting. With so many bra wearers not in the correct size, and not feeling confident in how to find the most ideal size, this course is arming us with how to best support our customers, and how to do so with empathy.”

Micki Weiner
Owner/Designer, Petal & Ash Intimates

“Better than the basics! As a novice, fitter’s formula both gave me the basics but also equipped me to level up based on content and community.”

Kirsten Zimmerman
Aspiring store owner & fitter

“This course feels incredibly safe. I can ask any questions I want and people are very receptive to providing feedback / their own opinions per their experiences! It’s also very thorough. You’ll get a depth and breadth of knowledge from taking this course – which will expand your knowledge about bras!”

Ashley Wen
CEO, Radical (custom bras)

“I already feel more confident and knowledgeable. The information I’m learning will shape my inventory decisions moving forward, and help me more confidently promote our bra fitting services.”

Shauna Stewart
Owner, Linger Boutique

“I’ve learned so much already and am so glad I’m doing this. It’s given me knowledge and confidence in the fitting room.”

Allison Earnst
Bra Fitter, Sweetest Sin Boutique

“Kimmay Caldwell can actually make bra fitting jaw droppingly exciting as the thrillers I read right before I got to sleep at night.”

Rachael Ray
on The Rachael Ray Show

Meet Your Teacher

Kimmay Caldwell has been a bra fitter since 2005, fitting thousands of folks in NYC (and around the world) from AA-N cup and beyond. Her Bra Fit 101 with Compassion workshops at the Salon International de la Lingerie are always extremely popular, with attendees coming from various countries specifically to watch her presentation. Spots quickly fill to standing room only. She’s a regular on The Rachael Ray Show and Today in the USA, and The Marilyn Denis Show in Canada sharing her heart and expertise with millions at a time. And her blog, Hurray Kimmay, is popular with brand partners and consumers alike. She’s committed to no airbrushing on her content, and to inclusivity and compassion in the fitting room. Now she’s thrilled to support bra boutiques and fitters around the globe with her first in person hands on workshop and soon the online version!