Kimmay on Today: Comfortable Bras

Jun 28, 2021 | Bra Options, Hurray for Lingerie, Today, Underneath | 0 comments

So thrilled and excited to be on The Today Show! I Skyped in from rural Oklahoma to talk about finding comfortable bras with Jenna and Savannah back in NYC and we had a blast. Not everyone is a bra nerd like me, but I love making bra shopping and wearing fun and easy. Hurray!

I know comfort comes first – that’s why I teach the Comfort Fit System™ within my Bra Confidence and Comfort course. But comfort is especially important these days. After spending 2020 indoors, we crave it even more than before!

Bras are sometimes like shoes to me. Lots of folks have been at home for months and they’ve been going barefoot or wearing slippers at home. So cozy! But now they need to put on real shoes when they venture outdoors, and they want some extra comfort as they transition out into the world. The same is true for bras. People have been going bra free or bra casual and now are at a loss with what to wear! So I’ve gathered up a few of the most cozy, comfortable bra options for Today Show viewers.

Get the full scoop in Today’s recap article here, and take a look below at the styles I shared on the show, plus a few extra options just for you!

PS: Want more information on feeling comfortable? Watch my FREE class: How to Find a Comfortable Bra Fit Without Wasting Your Time & Money.

BTW the brands I shared on the show were not brand partners, just great brands I wanted to share with viewers. A few links here might be affiliate links for some additional brands or retail websites. As always, I only share what makes me say hurray and I know will support you!

Buy & Try Comfortable Bras As Seen on TODAY

JJ Winks screenshot

Chantelle – SoftStretch Padded V-Neck Bra

  • Extremely soft, lightweight, seamless, and VERY stretchy. Honestly feels like you are wearing air!
  • Quick drying and breathable (great for summer)
  • No hardware means a simple and smooth look under clothes
  • My favorite part is that the seamless pads are bonded to the inner laying, meaning THEY WILL NOT float around or crumple
  • The matching briefs are AMAZING by the way.
  • Sizes: XS-2XL



JJ Winks screenshot

Evelyn + Bobbie – Defy Bra

  • Super soft fabric and one-of-a-kind laminated seams mean no cutting, no rolling, no lumps. So comfortable you’ll forget you’re wearing it.
  • Uses “biomimcry” to actually mold to your body after wearing it 2-3 times
  • Patented EB Core lifts the bust without underwire
  • Optional pads for modesty but I say take them out and let this bra work its magic
  • Great array of skin tone options!
  • Sizes: S-3XL with supreme support for full busts, too!



JJ Winks screenshot

Panache – Lyzy Bra

  • Full busts often get plain options for comfort bras but this one is SO pretty and fun!
  • Seamed, wire-free cups are made of gorgeous soft lace with side support in the cup and an extra layer for support
  • Adjustable band and straps allow for a comfortable fit (because a good fit equals comfort!)
  • Wide band hugs into place without annoyingly riding up all day
  • Amazing size range! Up to UK H cup (aka a US K cup!)



JJ Winks screenshot

On Gossamer – Next to Nothing Bralette

  • This bra lives up to its name! On Gossamer is known for their ultra lightweight underwear and this is made of that same, popular mesh material.
  • Two layers and still extremely lightweight and breathable
  • Adjustable band and straps for a great fit
  • Slight cinching at the center gore area for a little shape
  • Ideal for petite busts who want a delicate layer of support
  • PS: they also make a molded version
  • Sizes: S-XL


JJ Winks screenshot

Paramour by Felina – Altissima Seamless Smooth Wire-Free Convertible Demi Bra

  • Wire-free,molded cups give you shape and coverage and are wrapped in some of the softest material ever
  • Adjustable band for a good fit with convertible straps that won’t slip off your shoulder
  • Lace overlay is pretty and soft!
  • Some of the material is made with REPREVE recycled yarn which is made of recycled bottles
  • Sizes XS up to size 3X!



JJ Winks screenshot

Le Mystere – Safari Smoother Underwire Bra

  • An underwire bra CAN be comfortable! First thing for comfort is always that it NEEDS to fit well. Fit = Comfort! Second, try a bra like this from Le Mystere!
  • Yummy double layer back is seamless and feels like being wrapped in soft, glorious goodness
  • The inside of the cups are so soft and the wire is wrapped in a velvety material so it’s extra cozy against your skin
  • Seamless cups (with a discreet animal print) look great under a t-shirt or thin blouse
  • Sizes: 32-44 band, and C-H US sized cups!

More Comfort Bras To Buy & Try

Bra30 – Sporty
Floatley – Cozy Adjustable Bra
Warner’s – Easy Does It No Bulge
Harper Wilde – Lounge Bra
Want even more? Check out my Cozy/Casual Bras blog post with great options for many sizes and needs.
Remember: wear what fits well and feels great and makes you say hurray!

Your turn: Did you tune in to the show? Do these styles look comfortable to you? Which will you buy and try? DM me over at @hurraykimmay and let me know what makes you say Hurray!