On a Mission: First Bras for Young Folks

Sponsored by Bleuet

What was your first bra experience? Do you remember? Was it exciting, terrifying, beautiful, traumatizing? For many young people, learning to wear a bra can be a really complicated experience. But what if wearing your first bra was empowering?

I’m thrilled to introduce you to Bleuet, a line of bras and apparel for young people! Designed by a mom, responsibly made, and in a vast size range, Bleuet makes a great first bra (and beyond!). Get to know them below and see what you think for yourself. And be sure to pass this along to the parent or guardian of a young person in your life. Hurray!

Psst! This post is sponsored by Bleuet, a proud partner of mine (so grateful to share them with you!) and I might get a commission if you purchase through these links. I always share items that I truly love and can help you say hurray! 

First Bras Can be Fun

Since I started to fit folks in 2005 I have had the pleasure of fitting many for their first bras. It can be a really stressful and nerve racking experience, for sure. And I’ve always tried my best to let these young folks know that their bodies are their partner in life, so they can learn to work with it, support it, and honor it in a new way with bras.

A few of the biggest issues I see facing young folks when it comes to bras:

• Their bodies are changing so fast they can’t keep up with firm, bra sized undergarments
• Their bodies are tender and sensitive as it grows
• They’re not quite ready for a “real bra” but want or need something for their bust to look smooth under clothes and feel confident and comfortable in school
• Bra sizing feels overwhelming and they need something simple
• First bra options tend to come in boring solid tones or over the top cutesy patterns

These can be a bummer and make bra shopping and wearing very unfun. Luckily, Bleuet has some answers to these common issues:

• Bleuet makes hardware free, soft bralettes that are designed with young, developing bodies in mind. The stretch material on the band and cup can move and adjust with their bodies, including if breasts develop at different rates from each other (so common!)
• That material is extremely soft and great for sensitive skin. Plus many of their items are tagless!
• Not every first bra needs to be a traditional underwire bra or molded t-shirt bra. Some young folks might want a simple, over the head bra in soft material and a fun color. For many, that means a sports bra but there are more options these days!
• When it comes to fit, they carry sizes 7/8 to 22. That’s a VAST size range! And their cups fit A-C cups, depending on the coverage you want. Some of their styles are even made for a more developed body, and have an optional pad/lining for modesty, shape, and coverage.
• And their colors are fun without being too cutesy so they’re wearable and adorable.

Bonus feature: many Bleuet bras are reversible! That means you get two bras for one! One side will have a more neutral color, such as a skin tone or a dark basic color. On the other side you’ll find a fun pop of color. That way, if they need the neutral color for underneath a specific top, they have the option. Or they can flip it for fun. And whether they’re wearing that fun color on the inside or the outside, they have a little colorful hurray in their day!

The other major issue I see when a young person comes in for a bra fitting is shame or embarrassment. Sometimes the parent or guardian that brought them in is helpful, and sometimes they are extending that shame. Breasts can be seen as taboo or private, and it’s important to set a precedent that wearing a bra and supporting the bust is nothing to be ashamed of. And that includes all busts and bra sizes! Comparing their body to yours at their age, or to other youths their age is usually not helpful. Nor is saying things like “I just don’t know what to do with these” or “she doesn’t really need one but all her friends are wearing one.”

Instead, make bra shopping a fun ritual that they can look forward to, ask you open questions, and where the two of you can learn together about new options, sizes, and styles. Wearing a bra is something they may do every day for years to come, so starting off on the right foot is essential for their daily lives!

Hurray for Bleuet

On top of all the great product features (which are super important), Bleuet is also a conscious company that is making clear strides and statements toward a more environmentally friendly, empowering, and loving world.

They also support “everyday heroes” with 20% off for nurses, doctors & medical professionals, teachers, first responders, military, and veterans. And everybody can get 15% off their first purchase when you sign up for their emails.

On top of that, they have a parenting resource area with articles like how to connect with your child, daily and gratitude check ins, and emotions charts. Personally, I love the worksheet on teaching your daughter to embrace imperfection, something we hold dear here at Hurray Kimmay!

Their website states that they create “purpose driven apparel”, and it shows! Their “Investing in Girls” section of the website is a true testament to the work they do to support young girls and people who wear bras. In addition, every page educates shoppers on the eco steps they take to support our plant and the whole site is a plethora of empowerment and support. In other words: HURRAY!

Buy & Try

Want to try Bleuet bras for yourself, or shop them for a loved one? Below I’ve highlighted a few of their top styles so you can get started. Whether it’s a first bra or their first Bleuet bra, I say hurray.

Your turn: Do you know a young person who might love this brand? Share it with them! And I want to know what your first bra experience was like, and what you wish for young folks starting in bras these days. Hurray! Connect with me over at @hurraykimmay on Instagram or TikTok!